PariPesa and Olympique de Marseille Join Forces Across Africa

PariPesa and Olympique de Marseille are coming together in a new partnership focused on the African market, with Zambia among the key countries where the collaboration will connect with football audiences. PariPesa has become OM’s Regional Africa Partner, bringing the Club and the brand closer to football fans across Zambia and the continent. Built around

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PariPesa and Olympique de Marseille are coming together in a new partnership focused on the African market, with Zambia among the key countries where the collaboration will connect with football audiences. PariPesa has become OM’s Regional Africa Partner, bringing the Club and the brand closer to football fans across Zambia and the continent.
Built around football passion, ambition and audience engagement, the PariPesa and Olympique de Marseille partnership will combine OM’s heritage with PariPesa’s digital experience and strong presence in African markets, including Zambia.

More Football Content for Fans in Zambia
The partnership will create a regular flow of fan-oriented activity for football supporters in Zambia https://paripesa.co.zm and across Africa. Co-branded digital campaigns will bring OM content and stories closer to Zambian supporters, while competitions, giveaways and original content will provide additional ways for the football community to take part.

A Partnership Built Around Football
“Africa has always held a special place in Olympique de Marseille’s identity and community. Through our partnership with PariPesa, we look forward to creating new opportunities to engage with our supporters across the continent and further strengthen this connection,” said Alban Juster, General Manager of Olympique de Marseille.

“Olympique de Marseille is a club with an extraordinary football heritage and a special connection with African fans. We are delighted to become OM’s Regional Africa Partner and look forward to bringing this partnership to life through exciting content, activations and experiences for our audiences across the continent,” said Jonathan Namasiku, PariPesa Africa CCO.

Strengthening PariPesa’s Football Presence in Zambia
Olympique de Marseille becomes another important part of PariPesa’s long-term brand development in Africa and its continued engagement with football audiences in Zambia. The collaboration helps strengthen PariPesa’s credibility, expand its visibility and create stronger associations with football fans in the Zambian market.

It also builds on PariPesa’s work with Yaya Touré, its Brand Ambassador and one of Africa’s most celebrated football icons. Touré’s standing among African fans and OM’s historic links with the continent together reinforce PariPesa’s relationship with internationally recognized football names and support a trusted, recognizable brand presence.

Looking Ahead
Throughout the partnership, PariPesa and Olympique de Marseille will work together on initiatives designed for African football fans, including audiences in Zambia, through co-branded digital campaigns, competitions, giveaways and original content celebrating the connection between Marseille and Africa.

PariPesa & Marseille – together, straight to the goal!
Stay tuned as the partnership develops through new stories, campaigns and experiences created for football fans in Zambia and across Africa.

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