Excitement. Music. Laughter. Winning moments. That was the atmosphere at the 2026 Zambia International Trade Fair on Saturday, 4 July, as thousands of people flocked to the showgrounds to experience one of Zambia's biggest and most anticipated annual events. Celebrating its Silver Jubilee, this year's Trade Fair wasn't just about business, it was about unforgettable

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Excitement. Music. Laughter. Winning moments. That was the atmosphere at the 2026 Zambia International Trade Fair on Saturday, 4 July, as thousands of people flocked to the showgrounds to experience one of Zambia’s biggest and most anticipated annual events.

Celebrating its Silver Jubilee, this year’s Trade Fair wasn’t just about business, it was about unforgettable experience. And right at the heart of the excitement was Coca-Cola Zambia, bringing its electrifying Kwatamo Touch Muli Coca-Cola promotion to the people of Ndola.

Since launching on 1st May 2026, the nationwide campaign has been changing lives across Zambia, proving that sometimes all it takes is opening your favorite drink to unlock life-changing rewards. With the promotion running until 31st July 2026, 25lucky winners have already walked away with incredible prizes and 8 received their prizes at the Zambia International Trade Fair. The prizes include cash, iPhones, laptops and the grand prize that everyone is dreaming about – a brand-new Tata Tiago.

Speaking during the prize presentation at the Trade Fair, a Coca-Cola Zambia’s Communication Specialist, Lizzie Munsanje, explained that the campaign is Coca-Cola’s way of giving back to the communities who have supported the brand for generations.

“Coca-Cola has always been part of the moments that matter in Zambia, from birthday celebrations and family gatherings to sharing a meal of nshima or enjoying time with friends. This promotion is our way of saying thank you to the people who have made Coca-Cola part of their everyday lives.”

One of the day’s most heartwarming moments came when a lucky winner from Masala Township sent his sister to collect a brand new iPhone on his behalf. Overwhelmed with excitement, she couldn’t hide her joy.

Seeing someone from her own community win made the promotion feel even more real. Inspired by the experience, she encouraged everyone to buy a participating Coca-Cola product because, in her words, “Anyone can win.”

And that’s exactly what makes Kwatamo Touch Muli Coca-Cola so exciting, it’s incredibly easy to enter.

Simply purchase any participating product, including Coca-Cola, Fanta, Sprite, Minute Maid and Aqua Savana (with the yellow cap), then dial *384*24#, follow the on-screen prompts to enter the promotion and wait for a call from Coca-Cola. Your next sip could be the one that changes your life.

The prize-giving ceremony at the Zambia International Trade Fair was nothing short of electric. Cheers erupted as winners collected their prizes, music filled the air and curious visitors rushed to Coca-Cola stands to grab participating products after witnessing real people win right before their eyes.

The excitement spread across the showgrounds, turning ordinary showgoers into hopeful contestants and creating unforgettable memories that captured the true spirit of the campaign.

The Kwatamo Touch Muli Coca-Cola promotion is more than just a competition. It’s a celebration of loyalty, community and everyday moments that bring people together. With more prizes still up for grabs before the promotion closes on 31st July, there’s never been a better time to grab a participating Coca-Cola product.

Because the next winner could be you.

Kwatamo Touch Muli Coca-Cola!

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